Independent counsel. Sharper intelligence.
Iffat Memon brings senior communications judgement to complicated decisions, grounded in careful research and trusted relationships.
The person behind the advice.
Iffat has spent more than 18 years helping organisations make their case, build trust and navigate the space between policy, business and public opinion.
She has led communications and public affairs across more than 20 countries, spanning global mobility, retail real estate, engineering and professional services. Her experience includes VFS Global, ICSC, the Royal Academy of Engineering, McArthurGlen and the British Retail Consortium.
This is a principal-led practice. Iffat scopes the work, shapes the strategy and works directly with the leaders responsible for the decision.
Professional memberships: CIPR · PRCA · Women in PR
Better signals. Better judgement.
Understand the press, policy and stakeholder conversation before deciding what to say.
Separate material changes from noise, test assumptions and identify where relationships need attention.
Turn insight into clear messages, informed engagement and timely decisions led by people.
Tell Iffat what you’re facing.
Tell Iffat about the issue, the audiences involved and what needs to change.
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