For leaders facing reputational scrutiny, policy pressure or complex communications across markets, Iffat brings senior judgement and a practical route forward.
Discuss your challenge ↗Iffat works with leaders, trade bodies and organisations whose communications affect policy, trust or important relationships.
Your organisation needs to understand the policy landscape and make a credible, evidence-led case to the people who matter.
Iffat can help: clarify the position, map stakeholders and plan a focused engagement programme.
Leaders need consistent messages that address concerns and protect relationships with employees, partners, policymakers and media.
Iffat can help: assess the issue, shape the narrative and prepare leaders for difficult questions.
Different audiences, markets and agencies need a coherent position, with enough flexibility to respond locally.
Iffat can help: set the narrative, align regional teams and agencies, and guide stakeholder and media engagement.
From an immediate communications challenge to a longer-term public affairs strategy, Iffat works directly with leaders to make the next move clearer.
Positioning, messaging and communications planning when the stakes are high and the audience matters.
Evidence-led advocacy, policy narratives and engagement with government, industry bodies and decision-makers.
Understanding the people who shape an outcome and building a credible plan to engage them.
Thought leadership, speeches, media strategy and communications counsel for senior executives.
Each brief is scoped around the decision to be made, the audiences involved and the support required.
A focused assessment of a communications or public affairs challenge, followed by a practical route forward.
Possible outputsIssue assessment · stakeholder map · core narrative · priority actions
Senior direction for a policy, reputation or stakeholder programme, from the initial strategy through delivery.
Possible outputsEngagement plan · messages and materials · executive briefings · progress review
Direct support to a leadership team or communications function during a transition, an intense period or a major announcement.
Possible outputsDecision support · leadership messaging · team guidance · stakeholder communications
Selected examples of how Iffat has shaped policy conversations and strengthened organisational visibility in senior roles.
Personal attention. Senior experience.
Iffat is a senior communications and public affairs leader with more than 18 years of experience building reputations, shaping policy conversations and advising organisations through complex moments.
Her work spans global mobility, real estate, retail, engineering and professional services. She has built and led communications functions, chaired cross-organisational policy groups, worked with senior policymakers and helped leaders find a clear voice when it matters most.
Clients work directly with Iffat: the person shaping the strategy is the person in the room.
Professional memberships: CIPR · PRCA · Women in PR
A career at the intersection of business, public policy and communications.
Start with the business objective, the issue at hand and the audiences with a stake in it.
Develop a clear narrative and practical plan grounded in evidence and sound judgement.
Support leaders and teams with the communications and engagement needed to move forward.
A sensitive issue, a policy decision or a communications programme across markets? Describe the situation in a few lines. Your message goes directly to Iffat. Based in London; available for UK and international briefs.
Start a conversation ↗Or email iffyme@gmail.com